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What Would Happen If You Contacted Every Classified Advertiser In Every Issue? If you contacted every advertiser in every issue and asked them if they would like to renew or modify the copy in their ad, would the renewal rate increase? You bet it would! And with CALLfx’s permission-based program you can easily contact every advertiser in every issue for a fraction of the labor costs needed to fund a consistent telemarketing effort. Does CALLfx work? Our results tell you everything you need to know… 
Application: Recruitment, Transient Ad Renewal Results: More than 7,500% ROI Detail: Ten times a year, The Washington Post offers its Sunday edition Recruitment Advertisers a special 50% second week renewal discount. The Washington Post used CALLfx’s voice messaging to reach its Sunday advertisers to make the offer. The goal was to reach customers, primarily by leaving a message on their answering machine. Both live and answering machine call recipients were instructed to call the Classified Sales Department to renew their ad. Callfx delivered the ad renewal offer to over 95% of the paper’s Advertisers and the results were spectacular! According to the report complied by the Washington Post, the CALLfx campaign generated revenue of over $23,000 and achieved an ROI of 7,800%. The Post has completed a second and third campaign, and the results are equally impressive. They have already scheduled 12 more for 2003! ________________________________________________
Application: Private Party Ad Renewal Results: More than 120% ROI plus increased customer satisfaction Detail: The Salt Lake City Tribune and Deseret News is using CALLfx to increase private party ad revenues. This CALLfx program combines a voice message from the Classified manager with a personalized text-to-speech message identifying the advertiser and the advertisement. Call recipients can then transfer to the call center of The Salt Lake City Tribune and Deseret News, where the call center staff has the opportunity to review the ad with the customer, to up-sell ad enhancements and to sell additional advertisements. Since April, The Salt Lake City Tribune and Deseret News has consistently delivered renewal offers to at least 90% of their private party advertisers. Over 9% of live call recipients transferred to Salt Lake’s call center. From those live calls alone, The Salt Lake City Tribune and Deseret News has generated more than a 120% return on their investment ("ROI"), while expending a minimum of time and effort. When the revenue that is generated from answering machine messages is included, the ROI is even greater. 
Salt Lake City Tribune and Deseret News Demo
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Application: Private Party Ad Renewal Results: Almost 400% ROI Detail: The Tribune is also trying to increase private party revenues. Their program combines a voice greeting with personalized text-to-speech, including the customer’s name, ad category, expiration date and renewal cost. Call recipients can either transfer to a live sales agent, where there is obvious up sell potential, or renew their ad by simply pressing a button. This application has been a great success. They are reaching 93% of the customers, or over 200 private party advertisers per day with their renewal message. With an almost 10% response rate and an average ad cost of $40, they are generating almost $1,400 of net revenue per day, which would mean almost $500,000 per year. According to The Tribune’s calculations, for every $1 they spend, they are making almost $4. They have also fully automated the process that generates their call list. And with AutoReporting, CALLfx’s automatically emailed reports, San Diego has reduced their online time to less than 10 minutes per day, which frees up time for other, perhaps more important, projects.
San Diego Union-Tribune Demo
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Other Newspaper Applications
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