MAGAZINE PUBLISHERS

If you have been looking for new ways to jump-start slumping subscription renewals, increase ad revenue and improve communication between the editorial staff and readers, CALLfx has a solution that will leave the publisher, ad director and editor all smiling.

Only CALLfx offers a suite of easy to use tools that are efficient, economical and proven.

Use CALLfx to…

• Renew/Up-sell multi-year subscriptions
• Cross-sell subscriptions to sister titles
• Conduct reader polls
• Offer special promotions
• Books/merchandise/back issue sales
• Create co-marketing/resale opportunities

Summary Case studies

• Curtis Publishing used a celebrity voice to renew magazine subscription for Eagles Digest. Reduced renewal cost by 30%.

• Giants Insider Magazine All-Pro running back, Tiki Barber, recorded this voice greeting, which resulted in a 17% increase in subscription renewals.

• Adelphia Publishing reduced costs and customer dis-satisfaction by proactively alerting customers of back ordered products.

• Nursing Profile Magazine - obtained a 28% response rate to a subscription renewal offer. More cost effective than direct mail or live telemarketing